Octofin Visual Identity

Building instant trust and credibility while feeling modern, user-friendly, and differentiated in a typically conservative space. Users need to feel their money is safe while enjoying a clear, intuitive, and even delightful experience.

The design must instantly convey security, professionalism, and reliability.
Users need to feel their money and data are safe through visual cues, tone, and interactions.

Using familiar, stable colours that convey security and professionalism, as well as clean, legible typography with a balanced tone that is not too corporate and not too playful.