Level Up 2024 Visual Identity & Web Design

With the target audience being students and recent graduates who are diverse and tech-savvy, the design must feel modern, inclusive, and engaging, without losing credibility and trust. It must also clearly communicate the value of the programme and make the application process feel approachable.

To attract and engage young talented students, deliver key information clearly, and encourage action. The designs should showcase the opportunity as exciting and worthwhile, build trust in the organization offering it, and create a consistent brand experience across platforms.

Combining a fresh, vibrant visual style with a clean, user-friendly design. Using visual storytelling, simplified navigation, and responsive layouts and using consistent branding with real-life success stories.